Hope Mbhele Brings Estée Lauder’s Double Wear Into Everyday Life
A look into Hope Mbhele’s work as a short-term brand ambassador with Estée Lauder South Africa
We were excited for Hope Mbhele to partner with legacy beauty brand Estée Lauder on content that both marketed and elevated their iconic Double Wear collection. The goal was clear: create work that felt informative yet approachable, polished yet human - led by Hope Mbhele’s natural presence on screen.
Each video carried its own creative direction. One focused on day-to-day wear, capturing the ease and confidence of incorporating the collection into real life. The other leaned into education, highlighting the support and expertise Estée Lauder offers through its in-store beauty counters - positioning the brand as both aspirational and accessible.
Together, the content shows how the collection moves across skin, but just as importantly, how it feels. Matched with Hope’s infectious smile and inviting personality, the visuals strike a balance between refinement and warmth.
The result is content that feels trustworthy, engaging, and modern - anchored by Hope’s ability to make beauty feel personal, not performative.
This partnership was only in the makeup category and ended in November 2025
