Maybe it’s Maybelline! Filah Lah Lah Joins the Maybelline Africa Sub-Saharan Beauty Squad
Big news for beauty and music lovers alike - Filah Lah Lah is officially joining the Maybelline Africa Sub-Saharan Digital Beauty Squad! As a rising R&B star with a voice as smooth as her style, Filah is bringing her unique flair to the world of beauty, blending bold self-expression with Maybelline’s iconic edge. Get ready for stunning looks, creative collaborations, and a whole lot of glam as she steps into this exciting partnership. Stay tuned - this is just the beginning!
See a snippet from L’Oreal South Africa’s press release below and read the full version here.
Beyond the Makeup: Crafting Confidence and Self-Expression For A New Generation
…Joining the Beauty Squad is the face of Maybelline’s SuperStay range, Kamo Mphela. Mphela’s energy on stage and her creativity adds diversity to the Beauty Squad as she is also stepping into an exciting new era—dropping fresh music, leading the charge with Dance Nation Africa, and building a dynamic dance team that will redefine performance in South Africa. “Being the face of the SuperStay range is the perfect fit for my fast-paced lifestyle because long-lasting makeup is essential for any performing artist,” says Mphela.
Filah Lah Lah says that “Being a part of a brand like Maybelline feels very full circle to me because growing up Maybelline was the go-to brand for experimenting with makeup. Maybelline made me feel beautiful back then as I was figuring out my girlhood and it feels good to be part of a new generation of women leading such a fun and accessible brand”.
As Maybelline starts this new chapter with the Beauty Squad, Oniangue says that, “With this new squad, we are not just celebrating beauty, we are creating a movement that highlights accessibility, especially when it comes to pricing and its availability in different regions, and innovation when it comes to beauty products. It’s also a movement about celebrating self-expression and quality performance.
About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible, and effortless cosmetics for all. In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression worldwide. Brave Together provides critical one-on-one support, an online education hub, a variety of programming to help destigmatize the conversation around mental health and has committed to donate $10 million over the next five years to global and local organizations. For more information log on to www.maybelline.com or www.maybelline.com/bravetogether
About the Beauty Squad:
Filah Lah Lah is an R&B singer from Pretoria, whose breathtaking visuals are centered in a love for creativity and beauty. The Maybelline Lifter Gloss and Lifter Stix are key to her beauty game, helping her embrace her uniqueness and elevate her style on and off the stage. She looks forward to more empowering makeup looks with Maybelline and working on new music that showcases her roots as a proud South African woman.
