[A Look Back] Olwethu Leshabane Brings Shiseido’s South African Launch to Life
Global skincare brand Shiseido has launched in South Africa through a handful of retailers like Edgar's, and Olwethu Leshabane was honored to be among the exclusive few to represent the brand and showcase its luxurious offerings.
As part of the partnership, Olwethu created an engaging Reel featuring Shiseido’s campaign for #TheAgeIFeel, highlighting the products' effectiveness and luxurious feel for her skin concerns. But the collaboration didn’t stop there—Olwethu also attended the launch event at Kol Restaurant, bringing the digital and physical activation full circle. This experience exemplified Olwethu's ability to blend digital content with in-person activations, creating an authentic and multifaceted connection with her audience.
Shiseido’s partnership with Olwethu highlights our interest and experience in working with integrated, impactful collaborations. Through her storytelling, Olwethu helps elevate brand experiences that not only engage digitally but also resonate in real-life interactions.
