Filah Lah Lah Fronts Maybelline’s Lifter Campaign Across Sub-Saharan Africa

Filah Lah Lah’s partnership with Maybelline continues to deepen, marking a new milestone in her growing global beauty footprint.

Following her recent announcement as part of Maybelline Sub-Saharan Africa’s Digital Squad, Filah now steps fully into the spotlight as the face of the brand’s Lifter product - a hero range celebrated for its high-shine finish and inclusive shade offering. Her image is currently live across major retail touchpoints, including Takealot.com, where the campaign anchors Maybelline’s digital storefront, as well as in-store displays at Dis-Chem locations across Sub-Saharan Africa. It’s the kind of visibility that signals trust, not just in image, but in influence. Filah’s ease in front of the camera, paired with her cultural relevance, makes the partnership feel less like an endorsement and more like a natural alignment.

This moment marks a shift from collaboration to representation. From digital to retail, Filah Lah Lah’s Maybelline journey reflects a broader story of African talent stepping into global beauty narratives - not as a trend, but as a standard.